a European digital ecosystem and training programme for journalists and communication professionals on the effects of language and storytelling on the social perception of gender-based violence.
Focus on developing practical tools, training, and resources to support professionals in improving communication and storytelling around gender-based violence.
Create a set of European tools for journalists and media professionals on language, narratives and bias.
Develop a digital ecosystem + an application with training modules, videos, audio and certified micro-credentials.
Introduce trauma training for those who work with difficult stories on a daily basis.
Launch a European awareness campaign promoting fair, respectful and gender-sensitive reporting.
The project aims to strengthen how gender-based violence is communicated by improving storytelling and language use. It supports journalists and communication professionals with skills and tools to promote more accurate, responsible, and impactful narratives.
To train journalists and communication professionals on the impact that language and narratives have on thinking when dealing with gender-based violence. Concrete results: MEDUSA
Toolkit (WP2), Digital Ecosystem (WP3), National blended training pilots (WP4) with microcredentials. This objective is linked to the priorities ‘Increasing the flexibility of opportunities in VET’ and ‘Diversity and Inclusion’: this is a highly topical issue at national and European level, as sexist coverage in the media reinforces patterns of thinking linked to patriarchal gender roles. OB1 is also linked to the priority ‘Adapting VET to the labour market’ as the journalism profession is highly diverse and fragmented across Europe, and MEDUSA will contribute to the formation of a unified European reference framework.
training accessible and innovative, while also recognised through the provision of micro-credentials. Concrete result: MEDUSA digital ecosystem
(WP3).This objective is linked to the priorities “Adapting VET to labour market needs” and “Increasing the flexibility of opportunities in VET”: the project will develop a blended VET training programme, which includes learning both in person and via a digital app, as well as on-the-job training, promoting continuous training and improving the employability of the professionals involved. The programme is flexible and customisable, and the skills acquired will be recognised at European level through micro-credentials. OB3 is also linked to the priority ‘Diversity and Inclusion’ as the digital platform on the app will be accessible to a wide audience and, thanks to the use of video and audio, also to visually impaired or deaf people.
practice system to be integrated into the codes of conduct of individual national press bodies on the use of language. Concrete results: Toolkit
(WP2), Digital ecosystem (WP3). This objective is linked to the specific priority ‘Adapting VET to labour market needs’. The analyses included in this proposal show that the problem of misleading and sexist narratives is widespread globally and in almost every European country. It is crucial to create training tools for professionals that can be used and applied across borders.
the use of language and narratives to eradicate prejudices and stereotypes related to victims of gender-based violence. Concrete result: Dissemination and
Sustainability Actions (WP5). This objective is linked to the priority ‘Diversity and Inclusion’. Awareness-raising will mainly take
place through online dissemination, reaching a wide and diverse audience through social media, but also through events.
Explore our worldwide partners who collaborate to support the project’s vision and impact across different regions.
